This journey started a long time ago, when Dina Mostovaya was working at the city’s newspaper and local TV station in Western Siberia. That later brought her to an internship in a global performance marketing agency in London, the Metia Group.
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For the next 10 years, Dina honed her PR skills by pitching client stories to reporters, developing brand communication strategies, handling reputation crises, and leading the implementation of global cross-cultural projects. This gave her the opportunity to work with major brands like Microsoft, eBay, Gett, Target Global, and more.

In 2020, after putting together her experience and wide network, Dina launched a company that seamlessly merged all she loved about working in the agency world. The name she chose–Mindset Consulting–was based on the philosophy, “The way we think, the way we live.”

We have always believed that businesses built upon clearly defined principles achieve better and more stable profit and growth. We all have shared and spread the same vision and values that helped Mindset Consulting to go forward.

One of the specialists joining the team at the very beginning was Natalia Edde, who became the international team lead and then the agency business partner. Before Mindset Consulting, she built up her PR and marketing skills by working with the world's biggest FMCG and retail companies for over 15 years.

Mindset Consulting was growing steadily, working with world-changing companies across the globe, when, at the beginning of 2022, Russia’s Ukrainian invasion happened. Since the agency has always been a multicultural firm with an international presence, her dedication to the company’s mission of supporting global entrepreneurship immediately forced Dina to relocate Mindset Consulting. With Natalia as a new partner, she launched an office in Spain, retaining the team and over 80% of the clients.

This led the firm to a new level.

Since then, we have expanded into new markets such as Germany and France, and our portfolio has added British, French, German, Spanish, Swiss and Estonian startups and VC funds. Through regular publications in top-tier media and other PR efforts, we have helped our clients secure multimillion-dollar investments and commercial deals, increase brand awareness by over 25%, and organize successful product launches.

We also have been growing internally, developing new recruitment and onboarding programs and implementing employee coaching practices. Today, our multicultural team of high-level media relations and PR experts comes from major global cities like New York, San Diego, London, Madrid, Barcelona, Valencia and Tel Aviv. We all have diverse professional and personal backgrounds that allow us to guarantee stellar outcomes for our clients in American, European and other markets.

As a result, just a year since the agency’s official launch in Europe, Mindset Consulting was named the Agency of the Year at the esteemed 15th Annual 2023 Golden Bridge Business and Innovation Awards. For our team, it became the first global award, and we have been deeply honored to be recognized as the gold winner of the nomination.